Sans Normal Suban 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, editorial, branding, friendly, casual, storybook, approachable, warm, approachability, readability, warmth, personality, informality, soft terminals, humanist, rounded, lively, informal.
A lively, rounded sans with gently irregular curves and subtly varied stroke modulation that gives the letters a hand-shaped feel. Shapes are broadly open and legible, with softened corners, slightly flared or tapered terminals, and a rhythm that avoids strict geometric rigidity. Uppercase forms read sturdy and simple, while lowercase shows more personality through asymmetric joins and buoyant bowls; figures follow the same soft, slightly bouncy construction for a cohesive texture in text.
Well suited to short-to-medium text where a friendly tone is desired—children’s and educational materials, casual editorial, and lifestyle branding. It also works effectively for packaging, menus, and posters where a warm, inviting texture and clear letterforms are more important than a strictly formal voice.
The overall tone is warm and approachable, with a friendly, slightly whimsical character that feels conversational rather than corporate. Its mild irregularities add charm and human presence, suggesting an easygoing, everyday voice well suited to informal messaging.
Likely designed to deliver a human, approachable sans that stays readable while introducing gentle irregularity and soft terminals for personality. The goal appears to be a versatile everyday face that can carry playful or cozy messaging without becoming overtly decorative.
In running text the font creates a dark, even color with a gently animated baseline feel, aided by rounded counters and soft terminal treatment. The sample shows clear differentiation across similar shapes, and the punctuation and capitals maintain the same relaxed, hand-touched energy.