Sans Normal Apbub 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType and 'Coco Sharp', 'Cocogoose Classic', and 'Cocomat Pro' by Zetafonts (names referenced only for comparison).
Keywords: branding, ui, headlines, signage, editorial, clean, modern, friendly, neutral, geometric, versatility, clarity, neutrality, modernity, rounded, crisp, open, balanced, straightforward.
A clean, geometric sans with round counters and smooth, circular bowls paired with straight, confident stems. Curves are even and low in contrast, while terminals read mostly blunt and squared, creating a crisp silhouette. Proportions feel balanced and contemporary, with open apertures and consistent spacing that keeps words calm and legible. The numerals follow the same simple geometry, with clear, sturdy shapes that match the text rhythm.
Well-suited to brand identities that want a contemporary, no-nonsense sans, as well as product UI, dashboards, and navigation where clarity matters. Its even geometry and open forms also work for headlines, posters, and signage, and it can serve as a straightforward editorial sans for short-to-medium reading lengths.
The overall tone is modern and approachable, aiming for neutrality rather than personality-driven quirks. Its rounded construction adds a mild friendliness, while the crisp terminals and steady rhythm keep it professional and restrained.
The design appears intended as a versatile, geometric workhorse: simple construction, dependable spacing, and a restrained voice that can adapt across digital and print contexts without drawing undue attention to itself.
Letterforms show a consistent geometric logic across uppercase and lowercase, with smooth joins and uncluttered interiors that hold up well at display sizes. The sample text suggests a stable texture in paragraphs, with clear differentiation between characters and a generally even color on the line.