Sans Normal Utbey 8 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type and 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: branding, editorial, ui text, marketing, packaging, modern, friendly, dynamic, clean, casual, italic companion, modern clarity, approachable tone, everyday versatility, humanist, rounded, slanted, open counters, soft terminals.
A slanted sans with a humanist construction and softly rounded curves. Strokes are smooth and largely monolinear, with gentle tapering at joins and terminals that keeps the texture even without feeling rigid. The letterforms show open apertures and generous counters, while curves (notably in C, S, and the bowls) are drawn with an elliptical, slightly forward-leaning rhythm. Lowercase proportions read balanced with a moderate x-height and clear ascenders/descenders; the overall spacing produces an airy, legible line in continuous text.
It fits well in brand identities, headlines, and marketing materials where a modern, friendly italic voice is needed. The open shapes and even stroke texture also support shorter UI text and interface labeling, especially for emphasis or secondary hierarchy in layouts.
The overall tone is contemporary and approachable, pairing a clean sans structure with an energetic, forward-leaning posture. It feels informal without becoming playful, making it suitable for brands or interfaces that want warmth and motion while staying professional.
The design appears intended as a versatile italic sans that balances clarity with personality, delivering a smooth reading texture and a sense of momentum. Its softened geometry and open forms suggest a goal of keeping text approachable while remaining clean and contemporary.
Distinctive italic character comes from consistent slant across both cases and figures, rather than calligraphic contrast. Round forms stay stable and open, while diagonals and terminals keep a slightly softened finish that prevents the design from looking overly mechanical.