Sans Normal Nogov 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'HK Nova' by Hanken Design Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next' and 'Avenir Next Cyrillic' by Linotype, 'Morandi' by Monotype, 'URW Form' by URW Type Foundry, and 'JP MultiColour' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, approachability, modernity, rounded, geometric, sturdy, clean, chunky.
A heavy, rounded sans with broad, circular counters and smooth, geometric curves. Strokes are consistently thick with minimal contrast, producing dense silhouettes and strong color on the page. Terminals are mostly blunt and clean, with tight apertures and compact joins that emphasize solidity. Proportions lean toward wide, stable uppercase forms and a fairly even, readable lowercase; figures are equally weighty and simple, matching the letterforms closely.
Best suited to headlines, posters, and brand marks where a strong, compact presence is needed. It also works well for packaging, signage, and social graphics that benefit from bold, friendly shapes and straightforward letterforms. For longer text, it will be more effective in short bursts such as pull quotes or subheads.
The overall tone is assertive and upbeat, combining a contemporary, no-nonsense strength with approachable roundness. Its compact shapes and substantial weight give it a punchy, poster-like energy while still feeling friendly rather than technical.
The font appears designed to deliver maximum impact with simple, geometric construction and rounded forms, prioritizing immediacy and legibility at display sizes. Its consistent weight and clean terminals suggest an intention toward versatile, contemporary branding and advertising applications.
The design maintains a consistent geometric rhythm across letters and numerals, with rounded bowls and counters doing most of the stylistic work. At smaller sizes the tight apertures and dense weight can reduce interior clarity, but at display sizes the uniformity reads as cohesive and impactful.