Sans Normal Ogbu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Krong' by Joelmaker; 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Endeavor' by Lucas Tillian; and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, confident, friendly, modern, punchy, playful, impact, clarity, modern branding, display strength, geometric, rounded, blocky, sturdy, compact.
A heavy, geometric sans with broad proportions and a compact vertical rhythm. Strokes are uniform and dense, with rounded bowls and smooth joins that keep counters open despite the weight. Terminals are clean and largely squared-off, while curves are built from near-circular forms, giving the design a consistent, engineered feel. Spacing reads generous for the weight, supporting large, headline-style settings and maintaining clarity in the sample text.
This font is well suited to headlines, display typography, and short-to-medium marketing copy where strong presence and quick legibility are needed. It works especially well for brand marks, packaging callouts, event promotion, and digital ads where the bold color and rounded geometry can carry a modern, approachable tone.
The overall tone is bold and assertive but not harsh, leaning friendly through its rounded geometry and open counters. It feels contemporary and energetic, with a straightforward voice that suits attention-grabbing messaging and upbeat branding.
The design appears intended to deliver maximum impact with a clean, geometric construction that stays readable at large sizes. Its rounded forms and consistent stroke weight suggest a focus on contemporary branding and display use where a confident, friendly voice is desired.
Round letters (like O/C/G) emphasize near-perfect circularity, while diagonals (A/V/W/X) feel stable and deliberate rather than sharp. Numerals match the letterforms in mass and curvature, creating a cohesive, poster-ready texture across mixed text and numbers.