Sans Superellipse Sugu 5 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Bluetrain' by Ben Burford Fonts, 'Emfatik' by MiniFonts.com, 'Aureola' by OneSevenPointFive, 'House Sans' and 'House Soft' by TypeUnion, and 'Competition' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, authoritative, retro, dramatic, industrial, space saving, headline impact, signage feel, vintage modernity, geometric clarity, tall, blocky, rounded corners, vertical stress, high impact.
This typeface is a tall, tightly condensed display sans with heavy vertical emphasis and softened, superellipse-like rounding on curves and corners. Strokes are predominantly monolinear in feel with subtle modulation from interior shaping, and counters tend to be narrow and vertically oriented, reinforcing the compressed rhythm. Bowls and rounded letters (C, O, Q, c, o, e) read as rounded-rectangle forms, while joins and terminals stay crisp and squared rather than calligraphic. The overall texture is dense and even, with strong verticals and compact apertures that favor headline legibility over small-text openness.
Best suited to high-impact applications such as posters, headline systems, logotypes, packaging callouts, and signage where a condensed footprint is helpful. It can also work for short subheads and UI label-style text at larger sizes, but the tight apertures and dense texture suggest avoiding long passages of small copy.
The font projects a strong, commanding tone with a distinctly vintage display flavor. Its compressed proportions and squared-yet-rounded geometry evoke industrial signage, poster typography, and classic Art Deco–adjacent titling, giving it a dramatic, no-nonsense presence.
The design appears intended to deliver maximum presence in minimal horizontal space, combining rigid vertical structure with rounded-rectangle curvature for a modernized vintage display voice. Its consistent geometry and compact internal shapes prioritize punchy, uniform word silhouettes for titling and branding.
Distinctive narrow counters and tight apertures create a dark color on the line, especially in mixed-case settings. Numerals follow the same condensed, blocky logic, maintaining consistent width and verticality for cohesive tabular-looking figures in headlines and labels.