Sans Superellipse Sugu 7 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, poster, retro, authoritative, sporty, space saving, high impact, signage clarity, brand voice, condensed, blocky, rounded corners, rectilinear, compact.
A condensed, heavy sans with a rectilinear construction softened by rounded-rectangle curves. Strokes are thick and largely uniform, with tight counters and squared terminals that read cleanly at display sizes. Curves in letters like C, G, O, and S follow a superellipse-like logic, producing a sturdy, machined rhythm rather than a purely geometric circle. The overall spacing feels compact, and the punctuation and numerals match the same blunt, solid tone.
This face works best for high-impact headlines, posters, and branding where a compact footprint and strong presence are desired. It also suits packaging and signage that benefit from bold, condensed letterforms and a firm, industrial tone.
The font projects a strong, utilitarian confidence with a hint of retro signage and athletic branding. Its compressed proportions and dense black shapes create urgency and impact, giving text a commanding, no-nonsense voice.
The design appears intended to maximize impact and legibility in limited horizontal space by combining condensed proportions with a rounded-rectangular skeleton. Its consistent, blunt detailing suggests a focus on bold display typography for contemporary branding and signage with a slightly retro, engineered feel.
Round letters keep relatively small internal apertures, reinforcing the dark color on the page. Several forms lean on vertical emphasis and squared joins, which supports consistent texture in all-caps settings and headline lines.