Sans Normal Imras 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, logos, playful, friendly, chunky, bubbly, cartoonish, approachability, impact, whimsy, warmth, display, rounded, soft, puffy, blunt, compact.
A heavy, rounded sans with inflated strokes and fully softened terminals. Forms are built from broad curves and blunt joins, producing a pillowy silhouette with minimal interior counters. Curves dominate throughout, with squared-off but rounded corners and a steady, even rhythm; apertures tend to be small, and the overall color is dense and solid. Numerals and capitals share the same buoyant, compact construction, emphasizing smooth contours over sharp geometry.
Best suited to short, high-impact text such as headlines, posters, stickers, and product packaging where its chunky shapes can read clearly. It also works well for playful logos and display typography in family-friendly or casual brands, and for emphasis in social graphics where a warm, friendly voice is needed.
The tone is cheerful and approachable, with a toy-like, comfort-forward feel. Its soft massing and bubbly curves read as informal and upbeat, lending a lighthearted, friendly voice that feels at home in playful branding and kid-oriented communication.
The design appears intended as a bold display sans that maximizes friendliness through rounded geometry and thick, cushioned strokes. Its consistent curves and compact counters suggest a focus on creating an approachable, attention-grabbing texture for large-scale, informal typography.
At smaller sizes the tight counters and dense stroke mass can reduce clarity, while at larger sizes the rounded shapes and consistent weight create a strong, poster-like impact. The overall impression is more soft and cushioned than technical or minimalist, prioritizing charm and presence over precision.