Sans Normal Kikom 9 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe, 'Elisar DT' by DTP Types, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, and 'Agent Sans' and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui labels, friendly, lively, approachable, modern, add motion, soften tone, modernize, improve approachability, slanted, rounded, soft, open, brisk.
A slanted, rounded sans with soft terminals and gently modulated strokes. Curves are built from broad ellipses, producing open counters and a smooth, flowing rhythm, while straighter stems keep the forms stable. The italic construction reads as a true drawn italic rather than a simple mechanical slant, with consistently angled joins and subtly tapered ends. Uppercase shapes are clean and compact, lowercase forms are simple and legible, and numerals follow the same rounded, slightly tilted logic for a cohesive texture in text.
Well-suited to branding and packaging where a friendly, contemporary voice is needed, and to headlines or short blocks of copy that benefit from added motion. It can also work for UI labels and display-oriented editorial callouts when a warmer, less rigid sans impression is desired.
The overall tone is energetic and personable, combining a modern cleanliness with a casual, human feel. Its slant adds momentum and informality, while the rounded construction keeps it friendly rather than aggressive or technical.
The design appears intended to deliver a modern sans experience with added warmth and forward movement, using rounded geometry and a drawn-italic stance to create a distinctive, personable texture without sacrificing clarity.
Letterforms show a consistent diagonal stress across both cases, with generous inner space that helps prevent dark spots in running text. Curved characters (such as C, G, O, Q) feel especially smooth and continuous, and the punctuation and figures visually match the same soft, elliptical design language.