Sans Normal Kikub 3 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Marat Sans' and 'Niko' by Ludwig Type and 'Akagi', 'Akagi Pro', 'Anago', 'Macha', and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: branding, posters, editorial, interfaces, packaging, modern, clean, neutral, dynamic, friendly, modern emphasis, neutral branding, clean readability, rounded, oblique, smooth, open, crisp.
This typeface is an oblique sans with smooth, rounded forms and a consistent, gently modulated stroke. Curves are broadly elliptical with soft terminals, while diagonals (in letters like A, K, V, W, X, Y) feel clean and firmly drawn. Counters are open and simple, and the overall construction favors clarity over ornament. Figures are proportionally aligned with the letters, with rounded shapes on 0, 8, and 9 and straightforward, slightly slanted 1 and 7 that match the text’s rhythm.
It suits modern branding and packaging where a clean, energetic voice is desired, and it performs well for headlines, short paragraphs, and callouts. The oblique stance can add emphasis in UI labels, marketing materials, and editorial layouts without relying on decorative detail.
The overall tone is contemporary and straightforward, with a subtle sense of motion from the oblique slant. Its rounded geometry keeps it approachable and non-aggressive, making it feel functional yet friendly rather than strictly technical.
The design appears intended as a versatile, modern oblique sans that delivers emphasis through slant and rounded geometry rather than flourishes. It aims for clear, contemporary communication with a smooth, approachable texture in both uppercase and lowercase.
Uppercase forms read with a stable, sign-like simplicity, while the lowercase maintains an even, flowing texture in running text. The oblique angle is pronounced enough to be expressive, but the letterforms remain disciplined and legible at display sizes.