Slab Rounded Masu 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, industrial, mechanical, confident, impact, momentum, ruggedness, utility, brand stamp, rounded, slab serif, oblique, ink-trap like, compact.
A heavy, oblique slab-serif with rounded, softened corners and a compact, forward-leaning stance. Strokes are broadly monolinear, with thickened joins and sturdy slab terminals that read more like molded blocks than sharp wedges. Many curves and counters are squared-off into rounded rectangles, giving the face a mechanical, engineered geometry. Spacing feels tight and efficient, and the overall color on the page is dense and even, with small interior apertures that stay crisp due to the simplified, low-contrast structure.
Best suited to headlines and display settings where the dense weight and slanted rhythm can project speed and impact. It works well for branding, packaging, labels, and product marks that benefit from a tough, engineered aesthetic with softened corners. Short text blocks and pull quotes can be effective, especially at moderate-to-large sizes where the compact counters remain clear.
The tone is assertive and energetic, combining a retro utilitarian feel with a modern, sporty push from the slant and chunky slabs. It suggests durability and momentum—more workwear and motorsport than delicate editorial typography. The rounded corners temper the toughness, adding a friendly, product-like smoothness.
The design appears intended to deliver a robust, high-impact italic voice with a mechanical, rounded-block construction. It aims for immediate presence and memorability, balancing rugged slab terminals with softened geometry for a contemporary, manufactured feel.
Uppercase forms stay blocky and stable while remaining noticeably oblique; lowercase follows with single-storey shapes (notably a and g) and short ascenders/descenders that reinforce a compact rhythm. Figures are sturdy and squarish, matching the letterforms’ rounded-rectangle logic and contributing to a consistent, sign-like texture.