Sans Normal Omdup 3 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, straightforward, impact, clarity, contemporary branding, display emphasis, geometric, rounded, blocky, high weight, open counters.
A heavy, geometric sans with large, round bowls and straightforward construction. Strokes are consistently thick with minimal modulation, and terminals are predominantly blunt, giving the forms a solid, block-like presence. Curves are smooth and near-circular in O/C/G, while diagonals (A/V/W/X/Y) are sturdy and cleanly cut. The lowercase shows a tall x-height with compact extenders and simple, single-storey shapes where visible, supporting a dense, contemporary texture.
Best suited to headlines, brand marks, packaging, and other prominent display applications where strong presence and quick recognition matter. It can also work for short UI labels or callouts at larger sizes, but its heavy color and broad forms are most effective when given space.
The overall tone is modern and assertive, with a friendly undercurrent from the rounded counters and generous curves. Its weight and breadth make it feel confident and promotional, while the clean geometry keeps it neutral rather than decorative.
The design reads as intended for impactful, contemporary typography: a dependable geometric sans that prioritizes clarity and punch in titles and marketing copy while keeping letterforms simple and consistent.
Spacing appears comfortable at display sizes, with wide silhouettes that create a strong rhythm across lines. Numerals are similarly robust and clear, matching the caps in visual weight and maintaining a consistent, utilitarian feel.