Sans Normal Iprul 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'ITC Franklin' by ITC, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Rationell' by PeGGO Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, apparel, album art, rugged, playful, punchy, handmade, rough, analog texture, bold impact, handmade feel, casual display, grunge, distressed, ink-worn, chunky, blobby.
A heavy, blocky sans with broad proportions and a compact, even rhythm. Strokes are thick with visibly irregular, worn edges and occasional notches that create a distressed, ink-stamped texture. Counters are small and sometimes partially pinched, while curves (O, C, S) stay rounded but appear slightly flattened by the rough contour. Terminals are generally blunt, and the overall silhouette reads as sturdy and poster-forward rather than refined.
Best suited to short, high-impact text such as posters, headlines, labels, packaging, and merchandise where the textured silhouette can read clearly. It also works well for brand marks and event graphics that benefit from a rough, analog feel, but is less appropriate for small UI text or long-form reading.
The texture and uneven outlines give the font a gritty, tactile energy—like a bold print pulled from a worn rubber stamp or rough screen. It feels informal and lively, balancing toughness with a friendly, cartoonish warmth that keeps it approachable.
The design appears intended to deliver maximum visual punch with an intentionally imperfect, print-worn finish. By combining broad, simple letterforms with distressed edges, it aims to evoke analog production and add character quickly in display typography.
Legibility remains strong at display sizes, but the distressed contour and tight counters can cause dark spots and fill-in at smaller sizes or in dense paragraphs. The lowercase keeps a simple, single-storey feel, reinforcing the casual, handmade tone, while the numerals match the same chunky, worn construction for consistent impact.