Slab Normal Powi 4 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, rugged, western, poster, retro, punchy, impact, vintage feel, rustic texture, display clarity, blocky, roughened, soft corners, heavy serifs, ink spread.
This slab serif has thick, block-like letterforms with broad proportions and a compact, low-detail interior structure. Serifs are heavy and mostly squared-off, while corners and joins appear slightly softened, giving the shapes a stamped or ink-pressed feel. Stroke edges show intentional roughening and small irregular notches, creating a distressed texture without breaking the overall silhouette. Spacing and widths vary modestly across glyphs, but the rhythm stays sturdy and even, producing a dense, high-impact texture in lines of text.
Best suited to display settings where texture and impact matter: posters, event titles, product packaging, labels, signage, and logo wordmarks. It can work for short subheads or pull quotes when set with generous size and spacing, but the distressed detailing is less ideal for long-form reading or small UI text.
The overall tone is bold and rugged, with a vintage poster and old-west sensibility. The distressed edges add a handmade, worn-in character that reads as industrial, rustic, and a bit theatrical rather than polished or corporate.
The design appears intended to deliver a dependable slab-serif foundation with added grit—combining familiar, workhorse letter shapes with a distressed finish for immediate character and a vintage print vibe.
Counters are relatively tight and openings are conservative, which boosts weight and presence but can reduce clarity at small sizes. Numerals match the heavy, blocky build and carry the same weathered edge treatment, keeping the set visually consistent.