Sans Normal Endas 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, neutral, airly, clarity, versatility, approachability, modernity, rounded, monoline, open apertures, generous spacing, soft terminals.
A monoline sans with rounded, geometric construction and softly finished terminals. Curves are smooth and nearly circular, while straight strokes stay clean and even, producing an orderly, uncluttered rhythm. Uppercase forms feel spacious and open, with a simple, balanced skeleton; lowercase shapes maintain clear counters and easy-to-follow joins. Numerals follow the same restrained, rounded logic, reading clearly at text sizes and staying visually consistent with the letters.
It works well for interface copy, product copy, and general-purpose editorial text where a clean texture and clear letterforms are priorities. The open, rounded shapes also suit contemporary branding and wayfinding or signage that benefits from quick recognition at a distance.
The overall tone is modern and approachable, with a calm neutrality that feels contemporary rather than technical. Its rounded geometry and airy spacing give it a friendly, easygoing voice suitable for everyday communication and interface-like clarity.
The design appears intended as a straightforward, modern sans that emphasizes clarity and neutrality while keeping a gentle, human feel through rounded geometry. It aims to be versatile in continuous reading and equally comfortable in short display lines.
Round letters like O and Q appear especially smooth and open, and diagonal-heavy forms (A, V, W, X) keep a crisp, uncomplicated geometry. The sample text shows an even texture with comfortable word shapes and minimal visual noise.