Sans Normal Oslem 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5; 'Epoca Pro' by Hoftype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, bold, friendly, sporty, confident, modern, impact, approachability, clarity, modernity, strength, rounded, compact, chunky, clean, high-impact.
A heavy, rounded sans with compact proportions and broad, simple counters. Curves are built from smooth, circular geometry, while joins and terminals are mostly blunt and clean, producing a sturdy, even color on the page. Uppercase forms read blocky and stable, with softened corners and minimal stroke modulation; lowercase keeps a straightforward, utilitarian structure with open bowls and short, efficient extenders. Numerals are large and weighty with generous curves and clear silhouettes, designed to hold up at display sizes.
Best suited to headlines and short bursts of copy where maximum impact and quick recognition matter. It works well for branding, packaging, signage, and sports or entertainment graphics that benefit from a bold, rounded voice. For longer text, it performs better in large sizes or with generous spacing to avoid a heavy overall block.
The overall tone is assertive and energetic, with a friendly softness coming from the rounded construction. It feels contemporary and workmanlike rather than delicate, projecting strength and approachability at the same time.
The design appears intended to deliver a loud, modern sans presence with softened geometry—prioritizing punchy silhouettes, simple construction, and a friendly, robust texture for display-led typography.
In text samples the weight creates strong texture and tight rhythm, making the face most comfortable when given ample leading and space. The simplified details and large interior shapes help maintain recognition even as letters become dense in a paragraph-like setting.