Sans Normal Obduf 13 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, simplicity, modernity, rounded, soft corners, geometric, compact, high impact.
A heavy, rounded sans with compact proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, often softened by slight rounding. Counters are generous but tightly controlled in the heaviest joins, giving letters a dense, sturdy color. The lowercase shows a single-storey a and g, short ascenders, and wide, open bowls; the uppercase maintains broad, simplified forms with sturdy diagonals and a balanced, even rhythm. Numerals are similarly bold and straightforward, designed to read clearly at display sizes.
Best suited to headlines and short blocks of text where weight and clarity are an advantage—such as posters, signage, packaging, and bold brand statements. It can also work in UI labels or emphasis text when a friendly but forceful tone is desired, especially at medium-to-large sizes.
The overall tone is assertive and upbeat, combining a friendly softness with a strong, poster-ready presence. It feels contemporary and approachable rather than technical, with a lively, energetic voice that suits bold messaging.
The font appears intended as a high-impact display sans that balances strength with approachability. Its rounded geometry and dense weight suggest a goal of maintaining readability and warmth while delivering maximum visual punch in contemporary layouts.
The design prioritizes clear silhouettes and even spacing, creating a uniform texture in text while still holding strong character in individual letters. Its simplified forms and rounded joins help prevent harshness at large sizes, making it feel less rigid than purely squared grotesques.