Sans Normal Linul 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'Franklin Gothic' by URW Type Foundry; 'Ryman Gothic' by W Type Foundry; and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, punchy, confident, contemporary, emphasis, motion, impact, display, slanted, rounded, compact, dynamic, sturdy.
A heavy, right-slanted sans with rounded, smoothly blended curves and a compact overall footprint. Strokes stay consistently thick with minimal modulation, producing strong, solid counters and simple, closed shapes. Terminals are generally blunt and clean, while bowls and rounds feel elliptical due to the slant, creating a forward-leaning rhythm. Uppercase forms read blocky and stable; lowercase shows single-storey shapes (notably a and g) with firm, simplified joins and a brisk, utilitarian texture.
Best suited for short, high-impact text such as headlines, posters, and promotional graphics where the bold slant can convey speed and emphasis. It also works well for sports branding, packaging callouts, and large-format signage where strong silhouettes and quick recognition matter most.
The tone is energetic and assertive, with a fast, forward-leaning feel that suggests motion and impact. Its bold massing and compact spacing create a loud, attention-seeking voice that feels practical rather than delicate.
The design appears intended to deliver a forceful, contemporary italic voice with clean sans construction and rounded geometry, prioritizing impact and momentum over finesse. It aims for a cohesive, easy-to-set display texture that stays sturdy in large sizes and energetic in branding contexts.
The figures are wide and sturdy with simplified construction, matching the strong, poster-like presence of the letters. The slant is consistent across cases and numerals, and the rounded geometry helps prevent the heavy weight from feeling brittle or overly mechanical.