Sans Normal Likij 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sanuk', 'FF Sanuk Big', and 'FF Sanuk Round' by FontFont and 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, friendly, sporty, upbeat, casual, impact, energy, approachability, modern branding, rounded, soft corners, compact, bouncy, slanted.
A heavy, slanted sans with rounded, softly squared terminals and large, open counters. The letterforms favor simple, geometric construction with smoothly curved bowls (O, C, G) and sturdy verticals, producing a compact, high-impact texture. Curves are generous and corners are eased rather than sharp, while diagonal strokes (A, V, W, Y, Z) feel slightly springy and energetic. Numerals are bold and blocky with clear silhouettes, matching the overall weight and rhythm of the alphabet.
Best suited to display settings such as headlines, posters, product packaging, and brand marks that need immediate presence. It also fits energetic themes—sports, youth-oriented marketing, events, and social graphics—where a friendly but assertive voice is desired.
The overall tone is bold and approachable, combining athletic energy with a friendly, playful warmth. Its forward slant and chunky shapes read as confident and lively, making it feel modern and informal rather than restrained or editorial.
The design appears intended to deliver maximum impact with a warm, contemporary feel: a slanted, heavyweight sans that stays readable through large counters and simplified geometry while projecting speed and confidence.
In text, the strong weight creates a dense, attention-grabbing color; spacing appears tuned for display sizes where the rounded shapes and open apertures can breathe. The italic angle is consistent across caps and lowercase, helping headlines maintain momentum and a cohesive flow.