Sans Normal Utgif 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, ui labels, packaging, dynamic, modern, sporty, casual, clean, add motion, modernize, improve clarity, stay neutral, oblique, rounded, geometric, open counters, smooth curves.
A clean, oblique sans with smooth, rounded geometry and consistently low stroke modulation. Curves are built from broad arcs and oval forms, with open counters and generous interior space that keeps letters from clogging. Terminals are largely sheared and streamlined rather than calligraphic, giving the shapes a brisk forward motion. The rhythm is even and legible in text, with slightly varied character widths and a balanced mix of circular and straight-sided construction.
Well suited to branding systems that want a modern, active voice, as well as headlines and short display lines where the slant adds emphasis. It can also work for UI labels, navigation, and packaging copy when a clean sans is needed but a static upright tone would feel too neutral.
The overall tone feels energetic and contemporary, with a forward-leaning stance that suggests motion and momentum. Its simplicity and rounded construction read as approachable rather than formal, making it feel sporty and modern without becoming overly stylized.
The design appears intended to deliver a straightforward sans foundation while adding motion through an oblique stance and rounded, geometric construction. It prioritizes clarity and consistency in text while retaining enough personality for display use.
Capitals maintain a crisp, engineered feel while lowercase forms stay friendly and open; round letters like o/c/e appear notably elliptical due to the slant. Figures are clear and uncomplicated, designed to sit comfortably alongside the letterforms in running text.