Sans Normal Midy 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, playful, punchy, retro, friendly, cartoonish, impact, approachability, retro flair, branding, rounded, bulky, geometric, soft corners, compact counters.
A heavy, rounded sans with broad proportions and compact interior counters. Curves are built from near-circular bowls and smooth arcs, while joins and terminals often resolve into crisp, slightly flattened cuts that give the shapes a stamped, poster-like solidity. The lowercase is single-storey where applicable (notably a and g), with short ascenders and descenders and a generally blocky, high-ink silhouette. Numerals follow the same chunky logic, with simplified forms and small apertures that stay legible through mass rather than fine detail.
Best suited to display typography such as posters, headlines, brand marks, and product packaging where strong silhouette and immediate impact matter. It also works well for short UI callouts, labels, and signage, especially when set with extra spacing to maintain clarity.
The overall tone is upbeat and attention-grabbing, leaning toward a retro display sensibility. Its exaggerated weight and rounded geometry feel friendly and informal, with a comic, packaging-ready energy that reads as bold and confident rather than refined.
The design appears intended to maximize presence with rounded, geometric forms and simplified counters, creating a bold, approachable voice for modern-retro branding and high-visibility messaging. Its sturdy construction prioritizes silhouette readability and personality over text-detail finesse.
In dense settings the small counters and tight openings can fill in visually, so it benefits from generous tracking and comfortable line spacing. The design’s rhythm is driven more by large black shapes and simple internal voids than by nuanced stroke modulation, which makes it especially impactful at larger sizes.