Sans Normal Mimu 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, logo marks, playful, chunky, retro, friendly, cartoonish, impact, approachability, retro flavor, display clarity, soft corners, bulbous, bouncy, heavyweight, compact counters.
A chunky, soft-edged display sans with broad proportions and rounded, compact interior spaces. Strokes are heavy and relatively even, with subtle shaping that creates a slightly pinched, sculpted feel at joins and terminals rather than perfectly geometric cuts. Curves are strongly emphasized (notably in C, O, S, and the bowls), while horizontals and verticals remain blocky and stable, producing a dense, high-impact texture. Lowercase forms are large and sturdy, with simple, single-storey a and g and short, thick extenders that keep word shapes compact.
Best suited for large-scale applications such as headlines, posters, branding, packaging, and storefront or event signage where its thick, rounded shapes can deliver strong presence. It can also work for short calls-to-action or playful interface banners, but is less appropriate for dense body text due to its compact counters and heavy color.
The overall tone is upbeat and approachable, with a bouncy, cartoon-like solidity that reads as fun and confident rather than formal. Its generous mass and rounded forms evoke a retro signage sensibility, suited to attention-grabbing, friendly messaging.
Designed to deliver maximum visual impact with a friendly, rounded display voice, balancing sturdy block construction with softened curves for an inviting, retro-leaning personality. The letterforms prioritize recognizability and bold word shapes over delicacy or typographic nuance.
The numerals are similarly weighty and rounded, with distinctive open shaping in forms like 2 and 3 that enhances character at display sizes. Counters are small relative to the stroke weight, so the font’s voice becomes strongest when given enough size and spacing to breathe.