Sans Normal Vilij 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Fridag Sans' by Paavola Type Studio, 'Giuconda' by Sealoung, and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, sportswear, modern, dynamic, clean, approachable, sporty, emphasis, modernization, approachability, motion, oblique, rounded, humanist, open apertures, soft corners.
A slanted sans with rounded, gently modulated curves and largely monolinear strokes. Proportions are compact but not condensed, with a clear, steady rhythm and wide, open counters that keep the texture airy. Terminals tend to be softly cut or subtly rounded, and joins are smooth, giving letters like C, G, S, and e a friendly, flowing silhouette. Numerals are straightforward and highly legible, matching the letterforms with consistent curves and simple construction.
Well suited to modern branding systems, app and web UI where a friendly italic voice is needed, and short-to-medium headlines that benefit from motion and emphasis. It also fits promotional materials and lifestyle or sports-adjacent design where an energetic, contemporary sans is appropriate.
The overall tone is contemporary and energetic, with an easygoing friendliness from the rounded shapes and open forms. The slant adds forward motion, making it feel active and informal without turning into a display-only style.
Likely designed as a versatile italic companion that preserves legibility while adding speed and personality. The rounded construction and open counters suggest an intention to stay readable in practical settings while still delivering a modern, active tone.
The design favors clarity over sharpness: curves dominate, corners are softened, and apertures stay open for readability. Uppercase forms remain clean and sturdy, while lowercase shapes maintain a casual, fluid feel suited to continuous text.