Sans Superellipse Hidun 3 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Korolev' and 'Korolev Rough' by Device, 'Nuber Next' by The Northern Block, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, poster-ready, confident, utilitarian, retro, impact, space-saving, clarity, modernized retro, condensed, blocky, rounded corners, high contrast (mass), compact.
A condensed, heavy sans with mostly uniform stroke weight and compact proportions. Curves are built from rounded-rectangle geometry, giving counters and bowls a squared-off softness rather than true circular forms. Terminals are generally flat, joins are sturdy, and the overall silhouette reads as blocky and efficient with minimal modulation. Spacing appears tight and the dense black shapes create strong word images, especially in uppercase.
Best suited to headlines, posters, labels, and branding systems that need high impact in limited horizontal space. The dense, blocky shapes also work well for signage and packaging where quick recognition and strong contrast are priorities.
The font conveys a direct, no-nonsense tone with a slightly retro industrial flavor. Its rounded-rectangular shaping keeps it friendly enough to avoid harshness, while the heavy mass and condensed rhythm make it feel assertive and attention-grabbing.
Likely designed to deliver maximum visual impact with minimal stylistic distraction: a condensed heavy sans that stays clean and legible while projecting bold, compact authority. The superelliptical rounding suggests an intention to balance toughness with approachability.
Uppercase forms look especially compact and sign-like, while lowercase maintains simple, sturdy construction with single-storey shapes where expected. Numerals follow the same squared-round logic and feel built for strong, high-impact settings rather than delicate text.