Sans Superellipse Hakep 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'FF Infra' by FontFont, and 'Petrov Sans' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, modern, friendly, techy, confident, clean, impact, approachability, clarity, systematic design, rounded, blocky, geometric, compact, high-contrast (ink).
A heavy, rounded grotesque with a distinctly squarish curve logic: bowls and corners are softened into rounded-rectangle shapes rather than true circles. Strokes are consistent and solid, with broad, stable verticals and short, blunt terminals. Counters tend to be tight and compact, and the overall silhouette reads sturdy and dense, especially in letters like B, P, R, and a. The lowercase shows single-storey a and g, a straightforward, open e, and a compact, utilitarian rhythm that stays consistent across the set. Numerals follow the same softened-rectilinear geometry, with an oval-rect 0 and sturdy, highly legible 8 and 9.
This style excels in display settings where weight and clarity matter—headlines, posters, packaging, and brand marks. Its rounded geometry and dense color also suit interface labels, wayfinding, and short marketing copy where a friendly but firm voice is needed.
The tone is contemporary and approachable, combining a friendly softness from rounded corners with a confident, industrial solidity from the heavy strokes and compact counters. It feels pragmatic and UI-minded, with a subtly tech-forward character that stays neutral enough for broad branding use.
The design appears aimed at delivering maximum impact and legibility with a softened geometric feel—pairing strong, compact forms with rounded corners to keep the voice approachable. The consistent shapes suggest it was built to perform reliably across bold typographic applications without looking harsh.
Diagonal forms (V, W, X, Y) are robust and wide-shouldered, helping headings feel stable rather than sharp. The Q’s tail and the simplified, geometric construction across letters reinforce a controlled, system-like aesthetic.