Sans Normal Okmes 25 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marcher' by Horizon Type, 'Merel' by Inhouse Type, and 'Concasse' by Lillan Team (names referenced only for comparison).
Keywords: ui labels, wayfinding, packaging, headlines, posters, modern, friendly, pragmatic, confident, clean, legibility, versatility, clarity, approachability, rounded, open counters, large apertures, generous spacing, even rhythm.
A sturdy, rounded sans with smooth curves and largely uniform stroke thickness. Terminals are clean and simply cut, with subtle rounding in many joins that keeps the texture even and approachable. Counters are open and apertures are wide, producing clear interior shapes and a steady horizontal rhythm in text. Proportions feel contemporary and utilitarian, with straightforward construction across capitals, lowercase, and numerals and no decorative detailing.
It works well for interface copy, signage, and other contexts where quick recognition matters, especially at small to medium sizes. The solid presence also suits short headlines, packaging, and promotional graphics where a clean, contemporary sans is needed without looking overly technical.
The overall tone is modern and friendly, with a confident voice suited to everyday communication. Its broad, open shapes and steady weight give it a practical, no-nonsense feel while staying approachable rather than severe.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometry and open counters suggest an aim for friendly legibility across both display settings and dense informational text.
The lowercase shows a clear, readable silhouette with distinct ascenders/descenders and simple, conventional forms. Numerals are robust and highly legible, matching the letterforms closely in weight and curvature, which helps maintain consistency in mixed alphanumeric settings.