Sans Normal Akril 23 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'Brandon Text' and 'Brandon Text Office' by HVD Fonts, 'Postmark Display' by Milan Pleva, and 'Aramis' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, approachable, clarity, modern branding, friendly tone, strong presence, simplicity, rounded, geometric, monoline, crisp, open counters.
This typeface presents a sturdy, monoline build with rounded geometry and smooth, even curves. Uppercase forms lean geometric, with wide circular bowls and consistent stroke endings that read as clean and contemporary rather than sharp or calligraphic. The lowercase is simple and highly legible, using open apertures and generous counters; curves stay full and circular, while joins and terminals remain straightforward. Numerals follow the same solid, rounded construction, maintaining consistent weight and clear silhouettes in text and display settings.
It is well suited to headlines, brand marks, packaging, and promotional materials where a bold, clean sans can carry personality without ornament. The clear lowercase shapes and stable texture also make it a solid choice for short UI labels, navigation, and other concise on-screen text where quick recognition matters.
The overall tone is modern and approachable, combining a confident presence with an easy, friendly rhythm. Its rounded forms and even color give it a calm, dependable voice that feels contemporary without becoming sterile.
The design appears intended to provide a versatile, contemporary sans with rounded geometry and strong clarity—balancing a friendly visual warmth with a firm, graphic presence for modern communication.
The font maintains a consistent typographic color across lines of text, with clear differentiation between similar shapes (notably in the lowercase and numerals). Curves are emphasized over angularity, creating a cohesive, smooth texture that holds up well at larger sizes.