Sans Normal Omgul 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip' and 'Qubo' by Hoftype, 'Cyntho Next' by Mint Type, 'AW Conqueror Std Sans' by Typofonderie, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, versatility, legibility, geometric, rounded, blocky, compact, smooth.
A heavy, geometric sans with broad proportions and smooth, low-contrast strokes. Counters are generally open and rounded, with circular bowls in letters like O/C/G and sturdy, straight-sided verticals throughout. Terminals are clean and mostly flat, giving the outlines a crisp, poster-ready feel, while joins stay simple and mechanical rather than calligraphic. The overall rhythm is stable and even, with a strong baseline presence and clear, uncluttered silhouettes in both uppercase and lowercase.
Best suited to display settings where impact and quick recognition matter—headlines, posters, brand marks, packaging callouts, and wayfinding or signage. The broad shapes and open counters help it stay readable at medium to large sizes, especially in short phrases and high-contrast layouts.
The tone is modern and assertive, projecting clarity and confidence without feeling austere. Its rounded geometry adds a mild friendliness, making it feel approachable and contemporary while still reading as strong and direct.
The design appears intended as a contemporary, all-purpose geometric sans that prioritizes strong presence and straightforward legibility. Its simplified construction and rounded forms aim to deliver a clean, modern voice that works across branding and attention-grabbing editorial display.
The uppercase set carries a particularly solid, headline-like presence, while the lowercase maintains clear differentiation and straightforward forms. Numerals are robust and highly legible, matching the letterforms’ broad stance and clean curves.