Script Hogi 2 is a very bold, narrow, low contrast, upright, short x-height font.
Keywords: logo, packaging, posters, headlines, invitations, playful, retro, friendly, whimsical, cheerful, branding, nostalgia, handmade feel, cheerful display, decorative caps, rounded, swashy, bouncy, chubby, cartoonish.
A heavy, rounded script with smooth, brush-like strokes and soft terminals. Letterforms lean on compact proportions and a bouncy baseline rhythm, with generous curves, looped entries, and occasional swashy caps. Strokes stay broadly consistent in thickness, relying on form and counters rather than contrast for definition; joins are fluid and many characters carry subtle teardrop-like ends. Capitals are decorative and prominent, while lowercase shapes are compact and simplified for continuous, word-level flow.
Best suited to short display settings such as logos, product packaging, posters, and social graphics where its bold, rounded presence can carry the composition. It also works well for cheerful invitations or event titling, especially when set at larger sizes that let the loops and soft terminals read clearly.
The overall tone is upbeat and nostalgic, with a hand-drawn charm that feels approachable and a little mischievous. Its chunky curves and looping details read as fun and informal, evoking mid-century sign painting and playful display lettering rather than refined calligraphy.
The design appears intended to provide a highly legible, personality-forward script that feels hand-crafted and friendly. Its consistent stroke weight, rounded construction, and swashy capitals suggest a focus on bold branding and decorative titling with a retro, playful voice.
Spacing appears intentionally tight, with connected-script behavior suggested by the continuous rhythm in the sample text. The numerals and uppercase forms share the same rounded, swashy logic, making the set feel cohesive for headline use where personality is the priority.