Script Hogi 1 is a very bold, narrow, low contrast, upright, short x-height font.
Keywords: headlines, packaging, posters, branding, social media, playful, retro, whimsical, friendly, cheerful, expressiveness, charm, nostalgia, display impact, handmade feel, rounded, bouncy, looping, soft terminals, brushy.
A heavy, rounded script with a brush-like stroke and softly swelling curves. Letterforms are built from compact, upright shapes with frequent curls, teardrop-like terminals, and occasional looped entries/exits that create a lively rhythm. Connections are suggested in the lowercase, while capitals behave more like embellished standalone forms, helping word shapes stay distinct despite the dense weight. The overall texture is smooth and dark, with consistent stroke presence and minimal internal counters in some letters at smaller sizes.
Best suited for short display settings where its bold, curly rhythm can be appreciated—logos, product packaging, café menus, posters, and social graphics. It can also work for pull quotes or section headers, especially when paired with a quieter text face for body copy.
The font reads as upbeat and charming, with a vintage sign-painter feel and a slightly cartoonish warmth. Its looping terminals and bouncy baseline motion give it an expressive, personable voice suited to lighthearted messaging rather than formal restraint.
Designed to deliver a confident, hand-drawn script look with strong visual impact and decorative charm. The emphasis appears to be on approachable personality and memorable word shapes, echoing mid-century display lettering and casual brush signage.
Distinctive swashes appear on several capitals and on letters like J, Q, and y, adding personality but increasing the footprint of words. Numerals are simple and rounded to match the script tone, remaining bold and friendly rather than technical.