Sans Faceted Aswa 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Lordcorps' by Almarkha Type, 'PODIUM Sharp' by Machalski, 'Beachwood' by Swell Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, industrial, sporty, assertive, technical, retro, impact, signage, ruggedness, precision, uniformity, faceted, chamfered, blocky, octagonal, stencil-like.
A heavy, block-built sans with crisp chamfered corners and faceted contours that replace curves with short straight segments. Strokes are consistently thick with squared terminals and frequent octagonal counters (notably in O/0/8/9), creating a tight, compact silhouette. Capitals are tall and sturdy with wide shoulders (M/W) and angular diagonals (A/V/X/Y), while lowercase keeps the same rigid geometry with simplified bowls and short, squared joins. Numerals follow the same cut-corner construction, emphasizing strong, modular shapes and clear interior apertures.
Well suited to short, high-impact settings such as headlines, posters, team or event graphics, badges, and apparel marks. It also fits industrial packaging, tool or equipment labeling, and title treatments where a hard-edged, engineered voice is desired. For extended paragraphs it benefits from generous tracking and line spacing due to its dense weight and compact apertures.
The overall tone is bold and utilitarian, evoking athletic signage, machinery markings, and rugged product labeling. Its sharp facets and dense weight read as confident and no-nonsense, with a subtle retro-industrial feel reminiscent of classic varsity and arcade-era display lettering.
The design appears intended to deliver maximum impact through a modular, chamfered construction that preserves legibility while projecting toughness and precision. By standardizing corner cuts and simplifying curves into facets, it creates a uniform, sign-like texture that remains recognizable across letters and numbers.
The faceting creates a strong pixel-to-plate geometry that stays consistent across rounds, diagonals, and joins, producing a cohesive rhythm in all-caps settings. In longer text the dark color builds quickly, so the design reads best when given enough size and spacing to let the counters and corner cuts stay distinct.