Sans Faceted Aswa 5 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype (names referenced only for comparison).
Keywords: posters, headlines, sportswear, team branding, packaging, industrial, athletic, retro, assertive, tactical, impact, branding, utility, display, octagonal, chamfered, blocky, angular, monolinear.
A compact, heavy display sans built from straight strokes and clipped corners, with curves replaced by crisp chamfers that create an octagonal, faceted silhouette. Stems are consistently thick and largely uniform, giving the face a strong monolinear feel, while counters stay relatively open for the weight. The rhythm is tight and vertical, with squared terminals, blunt joins, and a deliberately mechanical geometry that reads cleanly at large sizes.
Best suited to bold headlines, posters, and identity work where impact matters more than small-size reading. It works well for sports and team graphics, product packaging, badges, and signage-style compositions that benefit from compact width and strong, angular letterforms.
The overall tone is tough and utilitarian, evoking stenciled hardware, sports identifiers, and industrial labeling. Its sharp facets add a slightly retro, arcade-like edge while keeping the voice direct and no-nonsense.
The design appears intended to translate a rugged, faceted construction into a clean sans framework, maximizing visual punch while keeping letter shapes recognizable. Its chamfered geometry suggests a purpose-built display face for branding and titling where a hard-edged, engineered look is desired.
Diagonal elements are minimized in favor of straight segments with angled cuts, producing distinctive corners on rounds and bowls. Numerals and capitals share the same chiseled logic, helping headlines and short lines feel cohesive and emphatic.