Sans Normal Bidal 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Provan' and 'Provan Formal' by Matteson Typographics, 'Joanna Sans Nova' by Monotype, 'PGF Now' and 'PGF Trajanite' by PeGGO Fonts, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: ui text, headlines, branding, packaging, signage, modern, friendly, confident, clean, approachable, versatility, clarity, modernity, approachability, rounded, geometric, even color, open counters, high legibility.
A sturdy rounded sans with broad, geometric curves and an even, low-modulation stroke. The bowls and counters are generous and open, giving letters like C, G, O, e, and a a clear, uncluttered interior. Terminals are clean and mostly straight-cut, while joins are smooth, producing a consistent rhythm in both uppercase and lowercase. Proportions are balanced for text: compact enough to feel efficient, but with ample internal space that keeps the texture readable at smaller sizes.
It suits interfaces, product branding, and signage where clarity and a friendly modern voice are needed. The strong, even texture also works well for short headlines and subheads, while the open counters support longer passages in marketing copy or editorial callouts.
The overall tone is contemporary and friendly, with a confident, no-nonsense presence. Rounded geometry softens the weight, making it feel approachable rather than rigid, while the steady stroke and simple construction keep it professional and clear.
The design appears intended as a versatile, contemporary workhorse: geometric and clean for modern applications, but rounded and open enough to remain inviting and highly legible across a range of sizes.
Distinctive cues include a single-storey “a” and “g,” a straightforward, readable “G” with a horizontal bar, and numerals that match the letterforms’ rounded, sturdy construction. Spacing appears comfortable in the sample text, producing an even gray value without looking cramped.