Sans Normal Ambaz 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Equip' by Hoftype; 'Neptune' by Indian Type Foundry; and 'Facundo', 'Mangueira', and 'Rawson' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, packaging, clean, modern, friendly, neutral, efficient, clarity, versatility, modernity, approachability, geometric, rounded, monoline, open counters, compact.
A clean, geometric sans with monoline strokes and smooth, circular curves. Letterforms are built from simple, rounded shapes with open counters and a steady rhythm, balancing soft corners with crisp terminals. Uppercase proportions feel sturdy and slightly wide, while the lowercase keeps a compact, readable structure; the single-storey "a" and "g" reinforce a straightforward, contemporary construction. Numerals follow the same rounded geometry, keeping weight and curvature consistent across the set.
This font suits interface typography, product branding, and general-purpose editorial or marketing layouts where a clean geometric voice is needed. It holds up well in headings and short paragraphs, and its straightforward numerals make it suitable for dashboards, labels, and informational design.
The overall tone is modern and approachable, with a calm, no-nonsense clarity. Its rounded geometry adds friendliness without becoming playful or decorative, giving it a broadly neutral personality that still feels current.
The design appears intended as a versatile geometric sans that prioritizes clarity and consistency, combining simple circular construction with friendly rounding for broad, contemporary usability.
Round characters like C, G, O, and Q show smooth, near-circular bowls and consistent stroke weight, helping the font feel cohesive at both display and text sizes. The sample text suggests even spacing and a comfortable reading color, with clear differentiation in key shapes like I/l and the numerals.