Sans Normal Boguz 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Boutros Angham' by Boutros, 'Aspira' and 'Neutro' by Durotype, 'Koran' by Genesislab, 'Calima' by JCFonts, 'Roanne' by Tour De Force, and 'Haboro Sans' by insigne (names referenced only for comparison).
Keywords: ui text, branding, editorial, headlines, signage, friendly, approachable, clean, contemporary, casual, everyday legibility, modern neutrality, friendly tone, brand versatility, rounded, soft terminals, humanist, open apertures, even color.
This typeface is a rounded, low-contrast sans with softly sheared strokes and gentle curves that keep the texture smooth and even. Terminals are mostly blunt with subtle rounding, and bowls lean toward circular/elliptical construction with open apertures that help maintain clarity. Proportions feel balanced and contemporary, with straightforward capitals and a lowercase that reads cleanly in running text. Overall rhythm is steady and unobtrusive, favoring legibility and a neutral, modern presence over sharp geometry.
It suits user interfaces, product copy, and general-purpose editorial settings where a friendly but clean sans is needed. The smooth, rounded construction also works well for branding, short headlines, and signage that benefits from clear, approachable letterforms.
The font conveys a friendly, approachable tone with a calm, contemporary neutrality. Its rounded details soften the voice, making it feel conversational rather than corporate, while still staying clean enough for everyday UI and editorial use.
The design appears intended as a versatile, modern sans that prioritizes clarity and comfort. By combining rounded forms with restrained detailing and consistent stroke behavior, it aims to feel accessible and contemporary across both display and text applications.
Round characters (like O/C/G and the numerals) keep a consistent curvature and weight, contributing to an even typographic color. Diacritics and punctuation shown (such as the colon and apostrophe) appear sturdy and clear, matching the straightforward, no-fuss construction of the letterforms.