Sans Normal Apkot 22 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Publica Sans' and 'Publica Sans Round' by FaceType, 'Jindo' by Nine Font, 'Patika' by Plasebo Studio, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, friendly, neutral, tech, clarity, versatility, modernism, usability, geometric, round, open, crisp, minimal.
A clean, geometric sans with generously rounded bowls and smooth, continuous curves paired with straight, firmly cut terminals. The stroke weight stays even throughout, keeping counters open and shapes highly legible. Proportions feel slightly expanded with broad rounds (O, C) and stable, straightforward construction in the verticals and diagonals, creating an even, predictable rhythm in both uppercase and lowercase. Figures follow the same simple geometry, with clear silhouettes and minimal ornamentation.
This typeface suits UI labels, navigation, and product typography where clean shapes and even color help scanning. Its broad, simple forms also work well for branding, signage, and short headlines, and it can hold up in editorial subheads or pull quotes when set with adequate line spacing.
The overall tone is modern and neutral with a friendly edge, driven by soft curves and open apertures rather than sharp, aggressive detailing. It reads as practical and contemporary, suitable for interfaces and brand systems that want clarity without looking cold.
The design intention appears to be a versatile, general-purpose geometric sans that prioritizes clarity and consistency. By keeping contrast low, terminals clean, and counters open, it aims to deliver an unobtrusive, contemporary voice across digital and print applications.
Spacing appears comfortable and consistent in the sample text, supporting smooth paragraph color at larger sizes. The letterforms favor simple geometry over calligraphic influence, emphasizing straightforward readability and a polished, “designed-for-screen” cleanliness.