Sans Normal Mumom 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Plau Redonda' by Plau and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, bouncy, high impact, approachability, display clarity, retro flavor, soft corners, bulbous, compact counters, heavy terminals, blocky.
A heavy, rounded sans with compact internal spaces and softly squared curves that give the forms a chunky, molded look. Strokes are consistently thick with smooth joins and broad, blunt terminals, creating sturdy silhouettes and strong color on the page. Uppercase letters feel block-like and simplified, while the lowercase introduces more personality through single-storey shapes, rounded bowls, and short, sturdy extenders. Overall spacing appears generous for the weight, helping maintain legibility despite the tight counters.
Best suited to display settings where impact is needed: headlines, posters, packaging, signage, and bold brand marks. It can also work for short bursts of text (pull quotes or labels) at larger sizes, where its compact counters and strong texture remain clear.
The tone is bold and friendly, with a playful, slightly retro poster feel. Its rounded geometry and substantial weight make it feel approachable and energetic rather than formal or technical, lending a cheerful, attention-grabbing voice to headlines.
Likely designed to deliver maximum visual punch with a friendly, rounded voice, combining simple geometric construction with chunky proportions for high-contrast-from-a-distance readability in display typography.
Round letters such as O/C/G read as broad and smooth, while diagonals (V/W/X/Y) stay blunt and heavy, reinforcing the strong, graphic rhythm. Numerals are similarly robust and simplified, matching the uppercase’s solid, billboard-like presence.