Slab Contrasted Lera 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, western, industrial, confident, rugged, vintage, impact, heritage, display, sturdiness, blocky, bracketed, rounded, ink-trap.
A heavy, block-forward slab serif with bracketed, squared-off serifs and broadly rounded joins. Strokes stay robust with only modest modulation, and counters are compact, giving the letters a dense, punchy silhouette. Terminals are mostly blunt, while inside corners show small notches and relief cuts that read like ink-traps, helping keep apertures open at large display sizes. The lowercase is sturdy and compact with single-storey forms and short-looking ascenders/descenders relative to the overall weight, creating a steady, poster-like rhythm.
Best suited to display settings where mass and presence matter: posters, headlines, signage, and identity work. It also fits packaging and labels that aim for a heritage, workshop, or western-inspired aesthetic, and it can add a sturdy voice to short pull quotes or badges.
The overall tone is bold and workmanlike, with a frontier and letterpress flavor that feels assertive and slightly nostalgic. It projects solidity and practicality rather than refinement, making it feel at home in environments that want grit, heritage, or a handcrafted industrial mood.
The design appears intended to deliver maximum visual punch with a classic slab-serif framework, pairing blunt geometry with softened brackets and small internal relief cuts to maintain clarity. It prioritizes bold readability and characterful texture in large sizes over quiet neutrality.
The uppercase is wide and emphatic, and the figures are thick and simplified, built for impact rather than delicate differentiation. The slab structure and tight interior space create strong word shapes, but the weight and compact counters can make longer passages feel dense.