Sans Normal Momat 13 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, social graphics, playful, bold, friendly, retro, chunky, impact, approachability, retro flavor, display personality, rounded, soft corners, bulbous, bouncy, compact counters.
A heavy, rounded sans with large, simplified bowls and compact internal counters. The letterforms favor broad, circular geometry, but many terminals are subtly angled or sheared, creating a lively, uneven rhythm across the alphabet. Strokes are consistently thick with minimal modulation, and curves are smooth and inflated, giving the shapes a soft, blocky presence. Apertures tend to be small, and spacing reads as dense at display sizes, with numerals and capitals built from similarly robust forms.
Best suited to headlines, branding, and short bursts of copy where strong typographic color is desirable. It works well for posters, packaging, merch, and social media graphics that need a playful, high-impact voice, and can also serve as a logotype style for fun, approachable brands.
The overall tone is exuberant and attention-grabbing, with a friendly, slightly mischievous character. Its chunky silhouettes and quirky angled cuts evoke a retro poster sensibility and a cartoon-like warmth, prioritizing personality over neutrality.
The design appears intended as a characterful display sans that maximizes visual impact through heavy weight and rounded construction, while adding informal energy via subtle angular cuts and a slightly irregular rhythm.
In running text the bold color dominates quickly, and the small counters can close up visually at reduced sizes. The mix of round geometry with occasional angled notches and slanted joins adds distinctive texture, especially in letters like S, a, s, and several numerals.