Sans Normal Dylen 3 is a regular weight, very wide, low contrast, italic, normal x-height font visually similar to 'HD Colton' by HyperDeluxe (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, modern, dynamic, clean, confident, convey speed, modern branding, clear display, sport aesthetic, neutral utility, oblique, extended, rounded, geometric, smooth.
A slanted, extended sans with smooth, geometric construction and evenly weighted strokes. Round letters are built from broad ellipses, while straight-sided forms keep crisp terminals and consistent stroke endings. The overall spacing feels open and breathable, with generous horizontal proportions and a steady, low-contrast rhythm that stays uniform from capitals to lowercase. Numerals follow the same streamlined, forward-leaning logic, reading clearly with simple, unfussy shapes.
This font suits display-forward uses where a sense of motion and modernity is desirable, such as headlines, branding, packaging, and campaign graphics. Its open forms and steady stroke weight also make it a solid option for short UI labels, wayfinding, and large-format signage where clarity at a glance matters.
The combination of italic motion and wide, aerodynamic proportions gives the face a fast, energetic tone. It feels contemporary and functional rather than decorative, with a subtle tech and sport influence that suggests speed and efficiency.
The design appears intended to deliver a contemporary sans voice with built-in dynamism: wide proportions for presence and an oblique stance for speed. It prioritizes clean geometry and consistent stroke behavior to remain versatile across bold, attention-getting applications while staying straightforward and readable.
Curves are notably smooth and continuous, especially in bowls and rounded counters, which reinforces a polished, engineered look. The italic angle is consistent across the set, helping lines of text maintain a coherent forward momentum.