Sans Normal Omlig 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Equip' by Hoftype, 'Averta Standard PE' by Intelligent Design, 'Mundial Narrow' by TipoType, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, impact, clarity, approachability, contemporary, rounded, geometric, open apertures, compact.
A heavy, rounded sans with smooth, continuous curves and largely uniform stroke thickness. The shapes lean geometric with circular counters and straightforward construction, softened by gently rounded terminals and corners. Spacing reads even and stable, with compact proportions and clear, open apertures that keep forms legible at display sizes. Numerals match the letterforms’ weight and roundness, with simple, sturdy silhouettes.
This font is well suited to headlines, posters, and branding where strong impact and easy readability are needed. Its rounded geometry and solid weight also work well for signage, packaging, and simple UI labels when used at larger sizes with adequate spacing.
The overall tone is modern and approachable, balancing a friendly softness with a confident, assertive presence. It feels contemporary and practical rather than decorative, projecting clarity and straightforwardness in headlines and short statements.
The letterforms appear designed to deliver high-impact, contemporary sans typography with softened geometry for approachability. The emphasis is on clarity, consistency, and bold presence, making it effective for concise messaging and identity-driven applications.
The design maintains a consistent rhythm across uppercase and lowercase, with a clear distinction between round and straight-sided forms and generous interior counters that help prevent the heavy weight from clogging. The lowercase shows a simple, single-storey approach where applicable, reinforcing the geometric, no-nonsense character.