Sans Superellipse Podin 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Sans Beam' by Stawix; 'Economica' and 'MaryTodd' by TipoType; and 'Economica Cyrillic PRO', 'Economica Next', and 'Economica PRO' by Underground (names referenced only for comparison).
Keywords: headlines, signage, posters, packaging, ui labels, modern, utilitarian, assertive, friendly, space efficiency, impact, clarity, modernity, rounded, compact, sturdy, soft corners, industrial.
This typeface is a compact grotesque with rounded-rectangle (superellipse) construction throughout. Strokes are heavy and even, with soft corners and squared-off terminals that keep forms firm rather than bubbly. Counters are relatively tight and apertures tend to be modest, giving the face a dense, efficient texture in text. The lowercase shows single-storey shapes where applicable (notably the “a” and “g”), a sturdy, short-armed “r,” and straight-sided verticals that emphasize a clean, engineered rhythm; figures are similarly compact with simple, blocky silhouettes.
Well suited to headlines and short blocks of copy where a compact, high-impact sans is needed. The dense texture and sturdy shapes make it a good candidate for signage, posters, packaging, and UI labeling—especially in space-constrained layouts where clarity and presence matter.
The overall tone is modern and pragmatic, pairing a strong, no-nonsense presence with a subtle friendliness from the rounded geometry. It feels contemporary and industrial, designed to read as confident and straightforward rather than delicate or expressive.
The design appears intended to deliver strong visual emphasis in a compact footprint while maintaining an approachable, contemporary character. Its superellipse construction and simplified, even-weight strokes suggest a focus on consistency, robustness, and clean reproduction across sizes.
Round forms like O/Q/C are built from squarish curves, which creates a distinctive “soft-square” silhouette at both display and text sizes. The design leans on clear, simplified shapes and consistent stroke behavior for a stable, signage-like feel, while the condensed proportions help it stay impactful in limited space.