Sans Normal Arkub 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, editorial, signage, clean, friendly, modern, neutral, approachable, everyday readability, neutral branding, clean modernity, friendly tone, rounded, open apertures, soft terminals, humanist, even rhythm.
A clean sans with gently rounded geometry and smooth, continuous curves. Strokes stay even and calm, with subtly softened terminals rather than sharp cuts, giving forms a mild, humanist warmth. Counters are open and fairly generous, supporting clear interior space in letters like a, e, and s, while straight elements (as in E, F, H, and N) remain straightforward and stable. Overall spacing and proportions feel balanced, producing a steady texture in paragraphs without looking rigid or overly mechanical.
Works well for interface copy, product and marketing materials, and general branding where a clear, contemporary sans is needed. The open counters and steady rhythm also suit editorial text, short passages, and functional signage where quick recognition matters.
The tone is modern and approachable, with a friendly softness that keeps it from feeling clinical. Its rounded detailing and open shapes read as calm and welcoming, making it suitable for everyday communication where neutrality and clarity are important.
The design appears aimed at a versatile, general-purpose sans that blends modern simplicity with a slight softness for friendly readability. Its controlled geometry and open forms suggest an intention to perform reliably across common design contexts without drawing attention away from content.
The sample text shows an even, readable color at larger sizes, with smooth curves and consistent stroke behavior that maintain clarity across mixed-case text. The numerals follow the same rounded, contemporary construction, integrating cleanly with the letters for general-purpose use.