Sans Superellipse Imlud 7 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, logotypes, sports branding, technology branding, ui labels, futuristic, technical, sporty, dynamic, sleek, convey speed, signal technology, create impact, systematic geometry, modern branding, rounded corners, square-oval, oblique, extended, streamlined.
This is an oblique, extended sans with rounded-rectangle (superelliptic) construction and chamfer-like joins that create a crisp, engineered silhouette. Strokes are clean and mostly monolinear with subtle modulation, and terminals tend to be squared-off or gently rounded rather than tapered. Counters are compact and boxy-oval, giving letters like O, Q, and 0 a smooth, softened-square feel, while angular diagonals in forms like A, K, V, and W reinforce a forward-leaning rhythm. Numerals and uppercase maintain a strong, display-oriented presence with wide set widths and consistent internal spacing.
This font is well-suited to headlines, short statements, and branding where a fast, technical voice is desired. It can work effectively in sports and motorsport graphics, product identities, and technology-forward packaging, as well as UI labels or dashboard-style readouts where wide, geometric letterforms help maintain clarity at larger sizes. For longer text, it will typically perform best in larger settings where its compact apertures and stylized shapes have room to breathe.
The overall tone is modern and performance-driven, reading as tech-forward and slightly automotive or sci‑fi in spirit. Its slanted stance and streamlined geometry suggest motion, speed, and precision rather than warmth or tradition. The rounded-square curves keep it approachable while still feeling industrial and purpose-built.
The design appears intended to merge industrial geometry with a sense of motion: rounded-square forms provide a consistent system, while the oblique angle and sharp diagonals add energy. The goal seems to be a contemporary display sans that signals precision, speed, and modernity without resorting to ornament.
Distinctive details include a geometric Q with a clear tail treatment, an open, squared C/G vocabulary, and a single-storey, highly engineered lowercase with compact apertures. The figures follow the same rounded-rect geometry, producing a cohesive alphanumeric color that feels optimized for headings and interface-style labeling.