Sans Superellipse Ubmur 12 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Rama Gothic' and 'Rama Gothic Rounded' by Dharma Type, 'Akkordeon' by Emtype Foundry, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, retro, punchy, friendly, quirky, impact, compact fit, retro display, friendly boldness, signage feel, blocky, rounded, compact, sturdy, soft corners.
A compact, heavy sans with rounded-rectangle construction and softly blunted corners. Strokes stay consistently thick with minimal modulation, producing solid, high-ink silhouettes. Counters are tight and squared-off, and several joins and terminals show slightly irregular, chiseled-looking cuts that add texture without turning into true serifs. The overall rhythm is dense and vertical, with sturdy, stacked forms and simplified interior shapes that prioritize impact over fine detail.
Best for headlines, posters, packaging, and bold branding where strong silhouette and compact width help fit more characters into a line. It also works well for logo wordmarks, labels, and playful promotional graphics, especially when set large or with a bit of extra spacing for clarity.
The tone is bold and good-humored, blending a retro poster feel with a casual, slightly roughened edge. Its chunky forms and softened geometry read as approachable rather than severe, while the narrow build gives it an energetic, compressed urgency suited to attention-grabbing messages.
Likely designed to deliver maximum punch in a condensed footprint, using rounded-rect geometry to stay friendly while maintaining a rugged, ink-heavy presence. The subtle irregularities suggest an intention to evoke hand-cut signage or vintage display printing rather than a strictly mechanical finish.
The design’s tight apertures and small counters can close up quickly at smaller sizes or in complex letter clusters, so it favors short settings and generous tracking when needed. Numerals and capitals share the same squared-round vocabulary, keeping a consistent, sign-like presence across mixed text.