Sans Superellipse Ubnok 7 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection and 'Britva' by Juraj Chrastina (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, playful, retro, punchy, friendly, casual, attention grabbing, retro flavor, compact display, friendly impact, blocky, rounded, chunky, soft-cornered, compact.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are broad and fairly even, with small counters and tight internal spaces that create strong, dark typographic color. The proportions skew tall and condensed, with squared-off terminals and occasional slight irregularity in edges that adds a stamped or hand-cut feel. Curves (C, O, S, 8) are built from squarish, superellipse-like bowls rather than true circles, keeping the overall texture blocky and consistent.
Well-suited for posters, headlines, and short emphatic statements where strong presence is needed. It can work effectively in branding marks, packaging, and storefront/signage applications, especially when a retro, chunky sans impression is desired.
The font conveys a bold, upbeat tone that feels retro and approachable rather than corporate. Its chunky forms and tight apertures create an assertive voice suited to attention-grabbing messaging, while the rounded geometry keeps it friendly and informal.
The design appears intended as a high-impact display sans that merges rounded-rectangle geometry with a slightly rough, printed texture. Its goal is to deliver maximum punch and personality in limited horizontal space while maintaining a friendly, approachable silhouette.
The narrow set width and dense counters suggest better performance at display sizes where the shapes can breathe; in longer passages the heavy color and tight openings may feel compact. Numerals match the blocky, rounded-rectangle logic, with particularly solid, poster-like figures.