Slab Rounded Lemu 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, posters, headlines, friendly, retro, casual, approachable, playful, soften slab, add warmth, retro flavor, informal clarity, display emphasis, rounded, slab serifs, soft corners, bracketed serifs, compact curves.
A rounded slab serif with a consistent rightward italic slant and softly blunted terminals. Strokes are low-contrast and gently modulated, with thick, rounded slab-like serifs and subtle bracketing that keeps joins from feeling abrupt. The letterforms favor open counters and smooth curves, while the lowercase shows lively, handwritten-leaning shapes (notably in a, g, y) that add motion without becoming script-like. Figures are sturdy and readable, with the 0 staying clearly oval and the set maintaining an even, steady rhythm in text.
Well-suited to branding and packaging that want an approachable, retro-tinged voice, as well as editorial headlines and subheads where a friendly italic texture is desirable. It also works effectively for posters and short display copy, where its rounded slabs and strong rhythm remain clear at larger sizes.
The overall tone is warm and informal, combining a vintage print feel with a friendly, contemporary softness. Its rounded slabs and italic energy give it a conversational, slightly whimsical voice that feels confident without being sharp or severe.
The design appears intended to blend the sturdiness of slab serifs with rounded, softened details and an italicized, energetic posture. It aims for high legibility with a distinctive, personable texture that stands out in display settings while staying comfortable in short text.
Capitals read as sturdy and grounded thanks to the pronounced slab serifs, while the lowercase introduces more personality through curved entry/exit strokes and rounded shoulders. The italic angle is consistent across letters and numerals, helping long passages maintain a coherent forward flow.