Sans Normal Melun 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Karibu' by ROHH, and 'Brock Pro' and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, friendly, retro, confident, impact, motion, approachability, branding, rounded, heavy, oblique, soft corners, compact counters.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniform and dense, with softened corners and slightly compressed inner counters that create a solid, poster-like color on the line. The slant is consistent across capitals, lowercase, and numerals, and the letterforms favor simple geometric construction with sturdy joins and minimal detailing. Spacing appears generous enough to keep the large shapes from clogging, while the overall silhouette remains blocky and substantial.
Best suited to short, high-impact settings such as headlines, posters, apparel and sports branding, packaging callouts, and social media advertising. It holds attention at large sizes and in punchy phrases, where its dense weight and rounded forms can deliver a confident, energetic voice.
The font projects a bold, energetic tone with a friendly edge, balancing athletic punch with approachable roundness. Its forward lean and chunky shapes suggest motion and confidence, giving it a lively, promotional feel that reads as modern with a hint of retro display styling.
The design appears intended to deliver maximum impact with a forward-leaning, contemporary display presence while keeping forms rounded and approachable. It prioritizes strong silhouettes and consistent rhythm for emphatic branding and promotional typography.
Round characters like O/0 and 8 are strongly circular with small counters, while diagonals (V, W, X, Y, Z) are built from broad, stable strokes that keep their weight visually even. The numerals follow the same oblique, heavy construction, maintaining consistency for headline use.