Sans Superellipse Usme 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Hype vol 2' by Positype, and 'Gymkhana' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, confident, friendly, modern, chunky, playful, impact, approachability, geometric clarity, brand presence, geometric, rounded corners, soft terminals, compact counters, blocky.
A heavy, geometric sans built from squared-off curves and rounded-rectangle logic. Strokes are thick and even, with softened corners and mostly blunt terminals that keep the forms compact and sturdy. Bowls and counters tend to be tight for the weight, giving the letters a dense, poster-like color, while curves (notably in C, G, O, and S) keep a controlled, smooth rhythm. The lowercase stays simple and robust, with a single-storey a and g and short, solid-looking joins that emphasize mass over delicacy.
This font is well suited to large-scale applications where impact and clarity matter: headlines, posters, signage, and bold brand marks. It can also work effectively on packaging and digital UI moments that need strong labels or section headers, especially when a friendly, geometric voice is desired.
The overall tone is bold and approachable: assertive enough for attention-grabbing headlines, but softened by rounded geometry that reads friendly rather than aggressive. Its chunky shapes and compact interiors create a contemporary, sporty feel with a touch of playfulness.
The letterforms appear designed to deliver maximum visual punch with clean, modern geometry, using rounded corners to keep the weight approachable. The compact counters and sturdy proportions suggest an emphasis on strong word shapes and consistent texture in short display lines.
The design shows a strong superellipse influence in round letters and numerals, balancing squareness with curvature. Numerals match the uppercase in weight and presence, and the punctuation in the sample text reads clear at display sizes, reinforcing a headline-first personality.