Sans Normal Wulat 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'PF Adamant Sans Pro' by Parachute and 'Akagi' and 'Macha' by Positype (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, editorial, handmade, friendly, casual, playful, rustic, human warmth, casual voice, handcrafted feel, approachable display, brushy, organic, textured, soft, rounded.
A rounded sans with an intentionally handmade, slightly uneven stroke texture. Curves are soft and open, with subtly wobbly outlines and small variations in stroke thickness that mimic a brush or marker. Counters are generally generous and shapes lean toward circular construction (notably in O, o, and the numerals), while terminals often look gently blunted or lightly squared off. Spacing feels loose and airy, helping the irregular edges read clearly at text sizes.
This font works best where a friendly, handcrafted voice is desired: packaging, café/restaurant menus, event posters, book covers, and brand touchpoints that benefit from an organic feel. It can also serve in short editorial passages or pull quotes where a relaxed, human texture is more important than strict typographic neutrality.
The overall tone is approachable and informal, with a lively, human rhythm that feels crafted rather than engineered. Its mild roughness adds warmth and a hint of rustic charm, making text feel conversational and personal.
The design appears intended to deliver the familiarity of a simple sans while introducing visible hand-drawn texture and gentle irregularity for warmth. It balances readability with personality, aiming for an authentic, casual tone suitable for display and short-to-medium text.
Uppercase forms are straightforward and legible, while lowercase adds character through simplified, single-storey construction and soft joins. Numerals follow the same handmade logic, with rounded forms and slight asymmetries that keep them consistent with the text color.